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"...they deny that the great productivity gains and extension of markets that are associated with the mechanization of production have always entailed the consolidation of demand in standardized products, the deskilling and routinization of labor, and thus the demise of craft production. Mechanization could also figure in an economic strategy that avoided competing solely on price,relying instead on constant reconfigurations of production to satisfy changing tastes(and to create new tastes to satisfy) in many differentiated markets. Flexible production made it possible, as Carlo Poni has explained in the case of the Lyon silk industry, “to use annual product differentiation as a strategic weapon to create barriers to entry, to capture important shares of the international market and to outmaneuver” the competition. Rather than regarding craft productionas “either a traditional or subordinate form of economic activity,” then, Sabeland Zeitlin suggest that a “craft alternative to mass production as a model of technological advance” long remained viable in many of the key industrial regions of Europe."
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"...they deny that the great productivity gains and extension of markets that are associated with the mechanization of production have always entailed the consolidation of demand in standardized products, the deskilling and routinization of labor, and thus the demise of craft production. Mechanization could also figure in an economic strategy that avoided competing solely on price,relying instead on constant reconfigurations of production to satisfy changing tastes(and to create new tastes to satisfy) in many differentiated markets. Flexible production made it possible, as Carlo Poni has explained in the case of the Lyon silk industry, “to use annual product differentiation as a strategic weapon to create barriers to entry, to capture important shares of the international market and to outmaneuver” the competition. Rather than regarding craft productionas “either a traditional or subordinate form of economic activity,” then, Sabeland Zeitlin suggest that a “craft alternative to mass production as a model of technological advance” long remained viable in many of the key industrial regions of Europe."